Date: June 2008 -Ongoing Engagement

Situation
Trademark Property Company is a leading developer of high quality mixed-use and retail properties. As new properties are launched, Trademark's properties needed a way to reach their potential retailers, communities and shoppers to inform them about the new properties. Additionally, each mixed use development needed to keep people informed about activities like concerts, promotions, appearances and community involvement opportunities.

Solution
Plasma - Dallas Web Design has set up a portal process to create, publish, distribute and track e-mail marketing campaigns in real time. The portal allows each property marketing team the ability to dynamically send creative elements and copy to Plasma.  Plasma takes these elements and copy points and creates visually appealing interactive newsletters and landing pages that are pushed out to opt in recipients that have registered online to receive email updates. Plasma has also launched online marketing campaigns for the properties including: Search Engine Optimization, Social Networking, and Viral Marketing which has dramatically increased the number of visitors to the site and to the properties.

Services Provided
Email Marketing (Creative, Programming, Blasting, and Tracking)
Search Engine Optimization
Social Networking

See the Work
http://www.twitter.com/watterscreek
http://www.facebook.com/pages/Allen-TX/Watters-Creek/107398150147
http://www.facebook.com/pages/Corpus-Christi-TX/La-Palmera/87606777706
http://www.myspace.com/475828684
https://twitter.com/LaPalmeraCC
http://www.zvents.com/allen-tx/venues/show/1072362-watters-creek-at-montgomery-farm

CLICK HERE TO READ MORE CASE STUDIES