Kush ease® offers several comfortable and soothing products that create a pleasant and relaxing experience. Kush ease® outdoor furniture company prides them self on only using the highest quality textiles from the top outdoor fabric manufacturer. Sunbrella® is well known in the industry and has a great reputation and following of customers. Sunbrella® is both equally mold/mildew resistant, water repellent and UV protected. Mold and / or mildew do not grow on this fabric; mold and mildew grow on dirt and are easily cleaned with common household cleaning products.
Situation:
Kushease.com was in need of a unique interactive e-Commerce design that would catch the customer's attentions providing a build it yourself customer experience. Kushease.com clients are interested in having a more pleasant and relaxing experience in their back yard, front porch or living room; at a sporting event or the beach; on their boat or dock.
From an administrative perspective the Kushease.com site needed to provide easy uploading ability through dynamic management for editing existing products, adding new products and fabrics, specials and blog monitoring. In addition to product management Kushease needed a means of organizing their customer relationships as efficiently as possible.
Solution:
Plasma Computing Group developed an eye catching e-Commerce website design with a primary focus on each of the Kushease products and all of their options. Customers can choose from six product categories on the home page, select the exact color combination they would like from over 140 color and pattern options, whether they would prefer a specific welt (seam) color, Guy Harvey embroidered image or college team logo. The purchasing process allows customers to customize their purchase and visually be able to see what they are ordering. Once the unique product is created with the flash product customization the details are linked to a shopping cart to finalize the purchasing process.
From the administration side of the site products are able to be uploaded with image and option association. Customers and front end traffic have the ability to register and become part of the Client Relationship Manager (CRM) tool, for frequent newsletter and special updates.
Result:
Website Redesign
- Web Forms to gather users information and prioritise interests
- Custom Forms with fields specified by Kushease.com
e - Commerce Solution
- Shopping Cart
- Dynamic Inventory Management
- Integration with "secure payment" gateway
Dynamic Imaging
- The 15 Kushease.com products are provided as master images and are then masked with selected fabric swatches (provided by Kushease.com) to create the unique color/pattern combination the customer desires
- The swatches are broken down into categories
- Product options appear as dropdowns
- Check box option designates whether the seam line is the same color or different
- If "different" an additional expense is added to the customers purchase and they are them required to select from the swatches a color for the seam line.
Flash Presentation
- 10-15 sec. eye-catching presentation
Dynamic Web Content Management
- Real time modification of website static content such as text and images
Client Relationship Management (CRM)
- Administration control to monitor all registered users for filtered access to specified information or marketing campaigns Kushease.com wishes to direct.
- Blast News Letter ability
- Database with several options for organizing user profiles
Advanced Search Feature
- Users have the ability to search the database of products through a filtration system
- Kween Kaiulani, Ottoman, Kahuna, etc...
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