Big data refers to data that is too large, complex or varied to be processed and managed by conventional forms of technology. But when harnessed, big data provides unmatched insights and greatly helps a business prepare itself for future trends.
The digital universe is estimated to see a 50-fold data increase in the 2010-2020 decade. 90% of Fortune 500 companies already have big data management initiatives in place. The data management and analytics industry is close to the 220 billion dollars mark. In every respect, big data is bigger than you can imagine.