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November 21, 2014

The Importance of Digital Marketing in your Company’s Future

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The Importance of Digital Marketing in your Company’s Future

Within a relatively short span of time, the world has transitioned from the analogue to the digital. Although there are several studies that substantiate this statement, all you need to do is glance around to determine the validity of it. The rate at which people have taken to consuming digital content on their personal computers, laptops, tablets and smartphones is amazing.

As a result, companies are working hard to tweak their strategies to encompass this new-age marketing tool...

November 11, 2013

Blog Guidelines

Blog Guidelines

This is the final part of our three-part blogging series. Please check out the previous two articles to better understand how to get your company blog up and running smoothly!
By: Nicholas Hancox

Some of the most important aspects of blogging are ones that you probably don’t think about often: post length and update frequency. These factors are incredibly important and have a significant impact...

October 30, 2013

Blogging Tone and Topics

Blogging Tone and Topics

This is the second article of our blogging series. Make sure to come back regularly to learn more about creating a blog for your business!

So you’ve decided to write a blog . . . but how do you figure out what to write about? And how should you be writing it? Should you stick to purely information-packed articles written in a professional tone? Or should you be writing like you’re the reader’s friend and regularly share fun articles? Before you write your first article, you have to know what route you...

October 14, 2013

Why Write a Blog?

Why Write a Blog?

This is the first article in our new article series about blogging. If you'd like to learn why and how you should set up a blog for your company, stay tuned for the entire three-part series!

Does your company blog? It seems like everyone is blogging now, but what’s the point? Why would you want to spend all of that time writing? For the uninitiated, blogging appears to be an exercise in futility: the only real payoff comes when one of your articles gets popular and is shared...

August 28, 2013

Which Social Media Site Should You Use?

Which Social Media Site Should You Use?

This is the last installment of our “Introduction to Social Media” series. Please reference previous articles to get a better understanding of how to start utilizing Social Media for your company.

Last article, the “big three” social media sites were introduced (Facebook, Twitter and LinkedIn). While three cuts down the field into a manageable number, it’s not always practical to immediately start pages on all of the big social media sites right away. Managing social media...

August 14, 2013

The Social Media Sites You Need to Know

The Social Media Sites You Need to Know

This article is the second in our social media introduction series. If you’d like to learn more about the social media world, check our blog for the first article in the series and come back soon for the rest!

Among online adults, 62% of men and 71% of women use social media sites. In order to know where to focus your social media efforts, you need to know what the biggest sites are all about as well as what demographics use them the most. So, without further...

August 07, 2013

Why Bother with Social Media?

Why Bother with Social Media?

Ever wondered what the big deal is with social media and how you can get started in it? This article is the first in our social media introduction series, so check back every week for more information to get you started on building your own social media presence!

Everyone knows that social media sites are popular nowadays. It seems like the younger generation is always on Facebook. But the question that many businesses (especially smaller ones) are struggling to answer...

April 20, 2013

SEO from 30,000 Feet

SEO from 30,000 Feet

SEO, short for search engine optimization, is the process by which your website is optimized to rank higher in Google and other search engines. Because we can get lost in the details so easily, it’s best to start with a view from 30,000 feet to cover the high-level aspects of what goes into SEO.

Research, like with most marketing, is the first step in SEO. We need to know who our target audience is and why they are searching. Once we have an idea of who our target customer is we can...

March 07, 2013

Why Your Business Needs SEO

Why Your Business Needs SEO

In our modern world, the standard response to any question is to go straight to Google. Whatever you want to know about, a search engine can help you find an answer. This behavior is what makes SEO such an important part of any business marketing plan. SEO, or search engine optimization, is the practice of organizing your site such that it places higher in the search results on search engines like Google, Bing and Yahoo. Most people don’t go far past the first page when they search, so it’s important for your business to get as high as possible...