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June 11, 2015

Google’s Mobilegeddon: Is Your Site Mobile Friendly?

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Google’s Mobilegeddon: Is Your Site Mobile Friendly?

Anytime Google is about to launch a new update, businesses, both big and small, send up silent prayers in the hope that they are able to escape its wrath with the least possible damage. This time around was no different.

Released on April 21, Google’s latest update evaluates websites on their mobile readiness. Nicknamed Mobilegeddon, it favors sites that render correctly on mobile devices. However, there is a lot that is misunderstood about this update. Here are a few things you should know.

April 06, 2015

Mobile Application Development: iOS vs Android

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Mobile Application Development: iOS vs Android

Mobile application development is arguably the fastest growing software industry with revenues expected to reach a whopping $77 billion dollars by 2017 . Understandably, there are a plethora of developers aiming to ride this money-spinning wave. But as with any booming business, there are challenges to counter.

In case of the mobile app industry, the biggest challenge is not a daunting roadblock. It’s deciding which road to take...

February 27, 2015

Trends in Mobile Application Development

Trends in Mobile Application Development

Smartphones and mobiles have come a long way since the turn of the decade. With technology and design advancing at an unprecedented rate, mobile application development has come a long way as well. In fact, with each passing day, there is more development and expansion in the mobile development domain than in any other industry domain. There are three types of mobile applications, native, hybrid, and HTML5.

Native apps are platform-specific. For example, if you...

February 21, 2015

Building Mobile Apps for the Cloud

Building Mobile Apps for the Cloud

Developing a mobile app involves a lot of discovery and due diligence. One of the major issues when creating an app is determining how the app would be scalable to a range of devices. With Bring Your Own Device (BYOD) becoming the norm in the industry, an app that caters to all mobile devices is likely to be embraced in the enterprise, and develop a loyal user base. Developers need to upskill themselves in order to build apps that are compatible with devices from various vendors and upgrade their technical aptitude to deal with multiple...

October 22, 2014

Responsive Web Design vs Adaptive Web Design – Which One is Better for You?

Responsive Web Design vs Adaptive Web Design – Which One is Better for You?

Long, long ago, in an age where there were only personal computers, a website was a fairly simple thing. And then the world exploded and companies found that they had to make websites that displayed well on laptops, smartphones, tablets, phablets, 10-inch screens, 8-inch screens, 5-inch screens.

How were companies to keep up with the fluctuating variety of screen sizes out there? Would they have to make special versions...

October 04, 2013

The Voice of Siri Revealed

The Voice of Siri Revealed

When Apple revealed Siri with the iPhone 4S on October 4, 2011, we all knew that the future had changed forever. Millions of people around the world have been carrying her around since. Voice translation and control was nothing new, but having a full virtual assistant embedded into a mainstream smartphone was revolutionary.

For years, many of us have gotten to know Siri quite well, whether she was changing our playlist while we were listening to music...

December 25, 2012

Are You Going Mobile This Holiday Season?

Are You Going Mobile This Holiday Season?

Come December and but most marketers are deep into their Holiday campaigns. For small to medium businesses, traditional media is the most costly and least effective means of targeting the right customers because of audience fragmentation and overexposure. The right customers are Smartphone users that have come to expect mobile accessibility for everything. Many business owners are tapping into this direct channel this Holiday season to ensure their business success. Incorporating a few mobile elements into a marketing strategy...