Case
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Network chain mailer with traffic tracking system
Customer
US based Media and Services Company.
Project
A rapid prototyping of a chain mailer application with ability to track the traffic from the initiator of the chain mail to the end of the chain tree.
Solutions
The application is a marketing mailing tool developed using three tier architecture. The application has a standalone Java client and the web services for interacting with the server. The server developed partly in C# has the following components, a mailing agent, an administration module, oracle database and web application services module.
The Java client enables users to compose html content based marketing mailers along with an annotation section. The users can attach files along with the mailer or embed media within the html section. It interfaces with Outlook and other mailing agents to extract the mailing list.
The mailing agent handles the queuing of the mailers sent out while the admin module enables the agency sending out the mailer to track the response on the mailer by the consumers as well as generate reports.
The enterprise Java client interacts with Web services and sends and receives mails and annotations to consumers. It transfers data between client and server in XML format using apache soap.
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