Sales Life Cycle Management (SLCM) Solutions
Effective Sales Life Cycle Management (SLCM) has moved well beyond the adoption of stand-alone CRM solutions that exist in silos and that are disconnected from other critical business systems. Many business enterprises today are taking a much more comprehensive approach to sales process management that takes into full consideration all technologies, processes, methodologies, and interactions that comprise a truly holistic Sales Life Cycle Management solution.
A commitment to implementation, adoption, and utilization of an SLCM solution will provide any enterprise with proven advantages in its ability to improve performance in the three areas that are the most fundamental for any competitive organization. Those fundamentals are:
- Attraction of new client opportunities
- Conversion of those new opportunities into profitable business wins
- Successful retention of those new clients for future business opportunities
Also Read: Why is Customer Relationship Management so important?
Custom Sales Process Management
Plasma builds and deploys Sales Life Cycle Management solutions that are customized to the specific needs of the client. Our solutions can be fully integrated with other existing systems, workflows, and data sources thereby eliminating problems inherent with narrow CRM solutions that are siloed in design and restricted in terms of organizational visibility, stakeholder adoption, and cross-functional connectivity. Plasma’s custom SLCM solutions enable sales process management to become a tangible asset to business growth rather than a cumbersome “process for process sake” impediment.
Improve Your Existing Sales Process
Plasma has deployed SLCM solutions for mid and large size organizations that have replaced existing CRM solutions and provided those organizations with a technology-enabled foundation customized to enable demonstrable improvement across a broad-range of Sales Life Cycle performance metrics. A few of those areas of improvement would include:
- Objective qualification and quantification of incoming sales opportunities
Get objective, fact-based assessments of incoming opportunities. Time and resources are always in short supply. Accurate assessment of incoming prospects can improve a Sales organization’s ability to focus on those opportunities that present the highest value and the highest potential for success.
- Ability to quickly access client information that is relevant and current
Attain the ability to refer to centralized and customizable views of historical client data. Rapid access to, and utilization of, critical historical information can often be the differentiator between a business win and a loss. (relevant contacts, existing relationship status, demonstrated client preferences, previous positive and negative experiences, etc.)
- Ability to build Quotes and Proposals that have been fully rationalized against all internal/external factors.
A sales organization builds a proposal in response to an incoming RFQ. Will that proposal result in a profitable engagement for the enterprise? Does the proposal deviate from any internal strategic or tactical directives that have been established? Does the proposal leverage all information available regarding the client’s preferences and overarching business objectives? Has the proposal been reviewed and approved by required internal stakeholders? Plasma’s customized Sales Life Cycle Management Solutions provide the framework and associated sales process management workflows that enable an enterprise to fill the gaps that exist in traditional stand-alone CRM solutions.
- Proactive Client Engagement and Communication
Plasma’s SLCM solutions provide user-friendly, wizard-driven sales and marketing features that can be utilized to keep existing and targeted clients proactively informed of new product and service offerings.
- Ability to Objectively Analyze Sales Organization Performance
Plasma’s customized solutions provide a full suite of forecasting and reporting capabilities. The ability to fully integrate with other business systems provides the ability for key stakeholders to visualize current data and trends and to take real-time actions required to capitalize on positive trends or mitigate negative developments.
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