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OpenRoad Lending

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OpenRoad Lending is an auto loan provider that assists its customers in finding the best auto loan terms for their new or used vehicle purchase. OpenRoad also helps users save money by offering refinancing on their existing vehicle. Plasma Computing Group helped redesign their website and make it SEO friendly by developing and implementing a new digital strategy to build the site’s overall trustworthiness, credibility and professionalism.

Business Need

OpenRoad Lending has been growing fast. They have even been recognized as the 37th fastest growing private company in America. With this incredible growth, came the need to develop and implement a new digital strategy. The website would also need a bit of a facelift in design. With the growth, there was a need for a website that portrayed more of an enterprise feel. The website needed a sleek and professional look while still keeping it simple for anyone to use or get helpful information.  On top of a complete User Interface redesign and development of frontend screens, OpenRoadwould need to be set up for success in search engines. The entire site would need to be optimized for search in order to continue to grow and target the ideal user.


Focus started on the redesign of the entire website. There were many strategies developed toreach OpenRoad’s ideal website such as adding verification logos, creating a selection of client testimonial banners, and implementing a mini application on the homepage. The banner images and overall layout were considered as well during implementation to help establish the desired look and feel. During and after redesign, the Plasma marketing team optimized the website by meeting all onsite SEO friendly standards and best practices to ensure favorable search engine rankings. The team not only set the website up for search success, but they even walked OpenRoad through all activities so continuous optimization would be achievable. The new site was built within a CMS that enabled the backend to be more user-friendly and manageable to a broader audience.


The complete user interface redesign and development of frontend screens gives the OpenRoad Lending website an enterprise look and feel that sets them apart from their industry competitors.The redesign now gives the website the look of a trustworthy, credible and professional industry leader. Also, now that all on-site SEO activities have been set, the entire web presence of the company is set up for success.Thanks to Plasma, OpenRoad Lending now has a completely redesigned website that follows all necessary SEO standards and provides the desired look and feel of an enterprise level industry leader. Plasma looks forward to the continued success of OpenRoad Lending and is excited about their continuous relationship with them.

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