{"id":3677,"date":"2015-06-11T09:23:20","date_gmt":"2015-06-11T09:23:20","guid":{"rendered":"https:\/\/www.plasmacomp.com\/?p=3677"},"modified":"2024-10-15T09:12:52","modified_gmt":"2024-10-15T09:12:52","slug":"googles-mobilegeddon-is-your-site-mobile-friendly","status":"publish","type":"post","link":"https:\/\/www.plasmacomp.com\/home\/blogs\/googles-mobilegeddon-is-your-site-mobile-friendly\/","title":{"rendered":"Google\u2019s Mobilegeddon: Is Your Site Mobile Friendly?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3677\" class=\"elementor elementor-3677\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ca682bc DetailPage e-flex e-con-boxed e-con e-parent\" data-id=\"1ca682bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5048fed7 elementor-widget elementor-widget-text-editor\" data-id=\"5048fed7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Anytime Google is about to launch a new update, businesses, both big and small, send up silent prayers in the hope that they are able to escape its wrath with the least possible damage. This time around was no different.<\/p><p><br><\/p>\n<p>Released on April 21, Google\u2019s latest update evaluates websites on their mobile readiness. Nicknamed Mobilegeddon, it favors sites that render correctly on mobile devices. However, there is a lot that is misunderstood about this update. Here are a few things you should know.<\/p>\n<h2>It\u2019s Not a Blanket Ban!<\/h2>\n<p>To begin with, the changes in Google\u2019s algorithm don\u2019t impact all websites; only those that are displayed to users on their mobile handsets. Also, it doesn\u2019t affect branded queries. If someone searches for your company by its name, your website won\u2019t be penalized, even if it is not mobile-friendly. Finally, any loss in ranking you experience isn\u2019t permanent. Although the deadline for updating your website was April 21, you can recover your rankings as soon as you make changes to your website.<\/p>\n<h2>Checking Your Site\u2019s Mobile Readiness<\/h2>\n<p>Telling if your site is mobile friendly is quite easy. You can use<a href=\"https:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/\" target=\"-blank\" rel=\"noopener noreferrer\"> Google\u2019s Mobile Friendly Tool<\/a> to help with that. All you have to do is enter your site\u2019s URL here. It will analyze it and indicate if it\u2019s mobile friendly or not, along with the reasons why it didn\u2019t pass Google\u2019s scrutiny.<\/p><p><br><\/p>\n<p>Yet another handy tool is the<a href=\"http:\/\/validator.w3.org\/mobile\/\" target=\"-blank\" rel=\"noopener noreferrer\"> W3C MobileOK Checker<\/a>. This test designed by the World Wide-Web Consortium gives you a lot of technical insights and recommendations. It also provides a severity rating for all the problems identified along with actionable points on what you need to work on.<\/p>\n<h2>Making Up Lost Ground<\/h2>\n<p>The question remains \u2013 how do you recover your ranking? How do you get your name off Google\u2019s black book?<\/p>\n<p>There are several alternatives, the first one being creating a mobile version (also known as the M.dot version) of your site. This simple solution ensures that some or all features of the site load properly, delivering an experience similar to the traditional website.<\/p>\n<h2>Consider a Mobile App<\/h2>\n<p>There is yet another option that works for companies that have one or more task oriented functionalities \u2013 to create a mobile app. For example, airline companies recognize that their customers would want to carry out basic functionalities (like make reservations, check status update, and confirm flight timings) while on the go. It would make sense for them to create a mobile app that has these specific features. If you\u2019re in a similar position, you could consider getting a mobile app developed for yourself.<\/p>\n<h2>Responsive Design Solves the Problem<\/h2>\n<p>Another alternative you can go in for is getting a responsive site. Using <a title=\"Responsive Web Design\" href=\"https:\/\/www.plasmacomp.com\/blogs\/responsive-web-design-vs-adaptive-web-design\">Responsive Web Design (RWD)<\/a>, you create one site that renders properly on computers and mobile devices. This site will have full functionality, elegant display, and enhanced search engine optimization, giving you the best of both worlds.<\/p><p><br><\/p>\n<p>Of the three options we\u2019ve looked at, responsiveness is the most popular. It eliminates the hassle of having to maintain two separate sites (like in an M.dot version) or spending a lot of money creating an application. At the same time, it\u2019s also the most affordable and effective way to recover your rankings and stay on the good side of the search engine giant.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Anytime Google is about to launch a new update, businesses, both big and small, send up silent prayers in the hope that they are able to escape its wrath with the least possible damage. <\/p>\n","protected":false},"author":1,"featured_media":17001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,72,77],"tags":[],"class_list":["post-3677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","category-mobile-development","category-web-development"],"acf":{"dl_description":"","dl_pinterest_image":"","dl_hashtags":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google\u2019s Mobilegeddon: Is Your Site Mobile Friendly?<\/title>\n<meta name=\"description\" content=\"Google\u2019s latest update evaluates websites on their mobile readiness. Nicknamed Mobilegeddon, it favors sites that render correctly on mobile devices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.plasmacomp.com\/blogs\/googles-mobilegeddon-is-your-site-mobile-friendly\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google\u2019s Mobilegeddon: Is Your Site Mobile Friendly?\" \/>\n<meta property=\"og:description\" content=\"Google\u2019s latest update evaluates websites on their mobile readiness. Nicknamed Mobilegeddon, it favors sites that render correctly on mobile devices.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.plasmacomp.com\/blogs\/googles-mobilegeddon-is-your-site-mobile-friendly\/\" \/>\n<meta property=\"og:site_name\" content=\"Plasma\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-11T09:23:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-15T09:12:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.plasmacomp.com\/wp-content\/uploads\/2015\/06\/googles-mobilegeddon.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1110\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"plasma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"plasma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.plasmacomp.com\\\/blogs\\\/googles-mobilegeddon-is-your-site-mobile-friendly\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.plasmacomp.com\\\/blogs\\\/googles-mobilegeddon-is-your-site-mobile-friendly\\\/\"},\"author\":{\"name\":\"plasma\",\"@id\":\"https:\\\/\\\/www.plasmacomp.com\\\/#\\\/schema\\\/person\\\/8957f55b57bda86c52120f20445a8102\"},\"headline\":\"Google\u2019s Mobilegeddon: Is Your Site Mobile Friendly?\",\"datePublished\":\"2015-06-11T09:23:20+00:00\",\"dateModified\":\"2024-10-15T09:12:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.plasmacomp.com\\\/blogs\\\/googles-mobilegeddon-is-your-site-mobile-friendly\\\/\"},\"wordCount\":574,\"publisher\":{\"@id\":\"https:\\\/\\\/www.plasmacomp.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.plasmacomp.com\\\/blogs\\\/googles-mobilegeddon-is-your-site-mobile-friendly\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.plasmacomp.com\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/googles-mobilegeddon.jpg\",\"articleSection\":[\"Blogs\",\"Mobile Development\",\"Web Development\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.plasmacomp.com\\\/blogs\\\/googles-mobilegeddon-is-your-site-mobile-friendly\\\/\",\"url\":\"https:\\\/\\\/www.plasmacomp.com\\\/blogs\\\/googles-mobilegeddon-is-your-site-mobile-friendly\\\/\",\"name\":\"Google\u2019s Mobilegeddon: Is Your Site Mobile Friendly?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.plasmacomp.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.plasmacomp.com\\\/blogs\\\/googles-mobilegeddon-is-your-site-mobile-friendly\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.plasmacomp.com\\\/blogs\\\/googles-mobilegeddon-is-your-site-mobile-friendly\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.plasmacomp.com\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/googles-mobilegeddon.jpg\",\"datePublished\":\"2015-06-11T09:23:20+00:00\",\"dateModified\":\"2024-10-15T09:12:52+00:00\",\"description\":\"Google\u2019s latest update evaluates websites on their mobile readiness. 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