Digital Marketing Specialist
Plasma is looking for a Digital Marketing Specialist who has experience with working with a Startup or Technology company.
The Digital Marketing Specialist will create, manage, and implement digital campaigns by using new age marketing tactics with the goal of enriching our company’s position in the public eye.
Job Duties and Responsibilities:
- Content writing
- Create and deliver content for press releases, media relations, blogs, case studies, white papers, executive bios, newsletters, social media, email campaigns, company website, and speaking proposals
- Creating marketing and promotional materials, both physical and electronic
- Developing and managing Social Media Strategies.
- Design, build and maintain our social media presence.
- Developing and managing Email Marketing Strategies.
- Design, build and maintain our email marketing outreach.
- Research and Implement new age digital marketing strategies.
- Working with the team to identify trends and insights, and optimize spend and performance based on the insights.
- Working with the team to measure and report performance of all digital marketing campaigns, and assess against goals.
Outreach and Event Strategy
- Event coordinating and preparation.
- Coordinating conferences, trade shows, press interviews, and meet ups.
- Outreach to trade shows and conferences.
- Outreach to media outlets for mentions.
- Candidate must have a minimum of three(3) years of experience in New Age and Digital Marketing.
- Strong attention to detail.
- Ability to write, edit, proofread and revise communications.
- Ability to gather and organize information to plan digital campaigns.
- Ability to direct, motive and monitor campaigns.
- Ability to compile reports.
- Excellent working experience in all desktop software applications.
- Excellent communication skills (written and verbal).
- Good interpersonal skills.
- Good research skills.
- Bachelor’s Degree in Business or Marketing related field.
- Experience in Technology/Internet of Things/Software highly recommended.