When designing an e-commerce website, most companies want to do little more than use it as a showcase for their products. In reality, the site’s user interface plays a very important role in the entire shopping experience. A poorly designed site can waste a customer’s time, cause frustration and push people away from the shop entirely. This, in turn, can affect the conversion rate and returns on investment (ROI).
If you’ve ignored e-commerce web development trends in the past, begin 2015 with a fresh start. Make sure to incorporate as many of these top design trends as you can to give your customers the ideal online shopping experience.
- Going Beyond Smartphones
Traditionally speaking, responsive design refers to a site’s flexible interface on the small screens of smartphones and mobile devices. However, experts are of the opinion that big screens should be considered as well, with televisions and gaming consoles being increasingly used to access the Internet. E-commerce web design is no exception and should deliver optimum experience on screens of all sizes.
- Hidden Menus
Hidden menus, also known as hamburger menus, became popular when sites came to be designed for mobile devices. It allowed developers to keep the site’s large navigation features out of sight, but easily accessible. With its growing popularity, hidden menus have become familiar to users and will be used more commonly on e-commerce sites.
- Flat Design
Microsoft, Apple and Google may have started the trend, but flat design, at least to some degree, is here to stay for a while. In the coming year, e-commerce web development will focus on minimalism, simplicity and usability, with the navigation and interactive features becoming cleaner, brighter and crisper. Call-to-action, buttons and text fields will be highlighted using white space and simple strokes instead of drop shadows and gradients for ease of use and navigation.
- Micro UX Effects & Transitions
Micro User Experience (UX) effects and transitions will increasingly be used in e-commerce web design to deliver a better experience. Interactive elements like hover effects in the navigation, slide out menu, color change, and product images with details in thumbnails tend to pleasantly surprise customers and keep them engaged, which, in turn, can potentially increase click through rates and boost sales.
- Tiled Navigation
Upcoming trends in e-commerce web development place a lot of importance on visual content. As a result, geometric-tiled navigation with a mix of text and icons is becoming hugely popular. These tiles can be used to replace the main navigation and call-to-action buttons because they are generally descriptive enough at first glance to let a user know where the button will be taking them. It also creates a familiarity that users can recognize in future transactions.
Now that you know of 5 major trends that will influence web design for e-commerce sites, it’s time to go back to the drawing board and prepare yourself for the future!