Come December and but most marketers are deep into their Holiday campaigns. For small to medium businesses, traditional media is the most costly and least effective means of targeting the...
The one-dimensional tabular data of the 1970’s set the stage for integrated data warehousing that enabled data reporting, storage and use across different areas of business.
The term Business Intelligence is attributed to IBM researcher Hans Peter Luhn, who first used it in 1958 in his paper entitled, “A Business Intelligence System”, which described it as...